I discovered RightRelevance.com – and bagged a double page magazine feature

So I’m not the most digitally savvy. But I have discovered RightRelevance.com and it’s really been useful in opening up digital influencer opportunities. At its heart is an influencer relations strategy and I wanted to share my experiences as I feel they might help and inspire others. Online influencers are rising in popularity and usefulness….

Why comms people should never make headline news

This week’s shenanigans at the White House are a timely reminder for us comms folk that we need to remember our professional standing. I firmly believe that it is our role to influence from behind the scenes – and that comms people should never make headline news. Last night news broke that White House communications director Anthony…

Is that media interview right for your brand?

In the struggle to secure media coverage, we can often focus on quantity rather than quality of opportunity. When faced with interview requests it’s really important to ask yourself is that media  interview opportunity is right for your brand. 1. Is it a good fit? Do your key targets and the audience for the programme…

When what we wear makes the news

The furore around Prime Minster Theresa May’s £299 leather trousers (and perhaps even her shoes) isn’t really new. So why is it a major issue when what we wear makes the news? Whilst one of the reasons is obviously down to ‘politics’ there is another issue around image. Simply put, what we wear and how…

Comms person = storyteller?

Many communications professionals, including myself, will describe themselves as a storyteller. But what exactly does this mean? We scan seek out a good narrative We do our best to be connected to colleagues where we work and key contacts. This means as a storyteller we can discuss and shared ideas easily and freely so then…