I discovered RightRelevance.com – and bagged a double page magazine feature

So I’m not the most digitally savvy. But I have discovered RightRelevance.com and it’s really been useful in opening up digital influencer opportunities. At its heart is an influencer relations strategy and I wanted to share my experiences as I feel they might help and inspire others. Online influencers are rising in popularity and usefulness….

Do you really need that social media channel?

Us comms folk are often deluged by requests from colleagues to set up new profiles on social media channels because they think its the right place to be to get their message heard. I think it’s also our job to offer constructive ideas and support and to ultimately ask the difficult question:  Do you really need…

When social media exacerbates our feelings of low self-worth

In today’s content rich society it is easy to start your day on social media seeing the latest from individuals and brands and be left with a deep, sinking feeling. Everyone always seems to be having more fun, has better connections and much busier and interesting lives than me. This was my exact thought this…

When free speech costs £30k

Readers of my blog will know that I think it is essential that users of social media have helpful guidance. Because there is yet another story in the media today about potential litigation. In this case, a former SNP MP for the constituency of Glasgow East is being sued for £30k. In this case, by a…

License to trill – always train staff who use corporate Twitter accounts

As part of my MSc research into public sector staff use of social media, I created some simple recommendations. These outlined that it’s important to be clear on who has access to corporate social media accounts and to ensure these individuals are fully trained on the do’s – and the don’ts.

One very pleasing tick in the box

Okay to some it may be a trifling matter; but to me this is big and exciting news. I am so proud to say that the Twitter account belonging to my employer (and set up by my own fair hand) has been officially verified and awarded the much sought after ‘blue tick’.