Is that media interview right for your brand?

In the struggle to secure media coverage, we can often focus on quantity rather than quality of opportunity. When faced with interview requests it’s really important to ask yourself is that media  interview opportunity is right for your brand. 1. Is it a good fit? Do your key targets and the audience for the programme…

How tech trends will impact engagement

WGSN’s latest report regarding tech marketing trends for 2016 once again underlines the challenges for brand communications and engagement in a media landscape that continues to fragment. The report highlights how the media landscape seems to be moving in an ever more mobile direction, highlighting a Google report that last year more of its searches occurred…