Creatively explaining NHS community services

.Community services in the NHS have a massive impact on people’s lives on a daily basis, but the public understands the services provided by their GP or local hospital more readily. So I created this handy infographic which seems to be doing the trick for the profile of community services.

End of life care
End of life care

According to blogger Jeff Bullas, Google searches for infographics increased by 800% in just over 2 years between 2010 and 2012. They are a perfect combination of design, writing and analysis. This makes them ideal for the Internet age that demands well presented big data.

District nursing and equipment store
District nursing and equipment store

I work in an NHS organisation offering 40+ services caring for people from birth to end of life. And everything in between. Staff are based in local clinics and health centres and peoples’ homes. So communicating what we do isn’t easy – but I was determined to have a go.

So an infographic seemed a creative and informative way to try to get some headline messages across. It took some time but through my words and our graphic designer’s skills we think we’ve nailed it.

Great feedback too
Infant mental health service
Infant mental health service

I even shared it with comms colleagues in other community providers – which was my acid test to see if it was any good – and they loved it too! Hopefully once you’ve read it, the hard work that my 3,000 colleagues undertake 365 days a year, 24/7 will mean so much more to you also.

You can download the Cradle to grave graphic in it’s entirety in PDF format through the link.

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